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By Chris Arranaga
Trade show giveaways have been part of event promotion tradition for many years. Participating in trade shows is a part of operating a business. Companies set up displays that showcase their goods and services, and potential customers visit the booths and talk with representatives.
Usually, a trade show giveaway is a small promotional product imprinted with the exhibitor’s logo and message. It is given away as an enticement to attendees. It may motivate them to stop by the booth and speak to the company’s reps, or to follow up on a booth visit for later communication.
Business expos and fairs represent a great marketing opportunity for companies that participate. One way to capitalize on opportunities is by handing out personalized promo gifts, also known as trade show swag, tchotchkes, and freebies.
Of course, some promo gifts are more effective than others. These tips can help a company choose something that will add marketing value, instead of wasting advertising dollars.
1. Select some swag that emphasizes your message.
What sets one company apart from another, and what motivates someone to choose one business instead of its competitor? These questions are important to marketers, and they should be a top priority when choosing promotional giveaways. It’s easy to choose a standard pen, magnet, or key chain imprinted with your logo, but that doesn’t say much about your brand, your organization, or the value you offer to customers. Your swag should tie in to your brand’s theme.
2. Think about your target demographic and their needs.
Like all promotional products, a trade show giveaway is first and foremost a gift. It doesn’t have to be pricey, but it can still be useful and attractive to the people you want to impress. You probably know quite a lot about your client base, the sort of person who would want to work with your company. Are they mostly male or female? Younger or more mature? Do they have kids and pets? There are many inexpensive items tailored to a variety of interests.
3. Choose something that will get people excited.
Another reason to think beyond the standard choices is ‘booth buzz’ – the word on the street about which booths at the trade show are worth visiting. Obviously, you could get people talking by choosing something very valuable. A booth that gave away Smartphones and tablet computers to everyone who stopped by would attract a very large crowd, but that’s not a very effective use of marketing dollars. Consider planning ahead and creating something small but totally custom, so it’s fresh and unique.
4. Think past the end of the event.
You know those big trash cans that are all over a trade show exposition floor? The last thing you want is to see your swag in there. If you want to maximize your return on investment, it’s important to choose a giveaway that will be kept after the event. Also, make sure your company’s contact information, like a website URL or telephone number is included in the imprint. This will help them contact you when they’re ready to buy.
There are countless kinds of trade show giveaways that are affordable, practical, and unique. Working with a promotional product company will help you figure out which promo items will offer the most bang for your buck and generate positive booth buzz for your company.
About the Author: If you’re confused about what kind of
trade show giveaway products
to buy, Gorilla Marketing can help. With nearly 30 years experience, we know which products are hot and which ones end up in trash cans. Let us help you create stylish swag by visiting
GorillaMarketing.net
.
Source:
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